Playful Typography

September 12th, 2024

The typography on the "South Side Gin Cocktail" box is playful, with a retro feel that matches the casual, fun vibe of the product. The large, bold, blocky font used for "South Side" grabs attention and gives the product a solid, confident look. In contrast, the flowing cursive used for "Cocktail" adds a light and fun twist, suggesting that this drink is enjoyable and refreshing. The accompanying cartoon lemon character further reinforces the laid-back and quirky tone. This design works because the combination of strong and playful fonts creates a sense of both quality and fun, appealing to customers who are looking for a lighthearted, enjoyable product while still trusting its craftsmanship.